We have all heard the adage that expensive cars are not always the best, and the same can be said for expensive corporate videography. However, a corporate videographer in Dubai is not created equal to other corporate videographers — some are simply more expensive than others, but price and quality of Videos go hand-in-hand. Cost of video production is definitely, undoubtedly, a factor when it comes to planning and creating professional video for your brand. If you are developing a video strategy for your organisation then the video production pricing model needs to be carefully thought out. When it comes to producing corporate videos, there’s a lot that goes into the budget. So, how much will it cost your business? Well, let us break down what you should consider when deciding on a media production company for your video advertising needs:
1. Project management and project coordination expenses
Many people may take the title “project manager” and immediately assume that is all there is to that role, however, it is not. The project manager or coordinator ensures that the average cost of video production do not exceed your video production budget. They also manage the production timeline, making sure that everyone who is involved with a project hits their deadlines. Video production is no exception.
In video production, the project manager or coordinator wears the title of producer. A producer is responsible for supervising the entire project from start to finish and ensuring that all tasks are accomplished on time. There’s more to being a project manager or coordinator than just managing budgets and timelines. The role of a project manager or coordinator extends beyond the administrative duties of keeping track of costs and schedules for your best video production company. A good producer makes sure that deadlines are met, that all professionals involved in your video production schedule their work properly, and that everyone is on the same page when it comes to communicating within the production team.
Typical cost: a daily rate of 3,000 AED/ day
2. Script development cost
If your script requires a professional script writer, you’ll need to hire one. The costs for scriptwriting vary, depending on whether you need a fully written script or an outline for your on-camera speakers to follow. For example, if your video project will last more than 6 minutes and oblige the use of actors, you’d be looking at hiring an experienced casting director rather than giving this task over to your in-house staff.
Typical cost:250 AED/ page
3. Cost of hiring on-screen talent
If you would prefer not to be on camera and want to use actors, models, or voice-over talent, again the pricing of videography to hire these professionals will depend on their level of experience and expertise, as well as the amount of their time you will need. Depending on the quality or quantity of footage you have, there can be additional costs such as per-minute fees.
Typical cost: a model takes 2,500 AED/ day
Actor takes 3.500 AED/ day.
Talent takes 2,500 AED/ day.
4. Costs associated with other types of visual assets
If you’re in the video production business, you know that B-roll or cut away shots are an excellent way to help supplement what is being spoken. B roll shots can be used to help your audience keep track of what is being described in a video and what is not being said. Let’s say for example you are talking about a product and showing its features. Having a shot of the product playing can help illustrate what is being said but will also keep the audience’s attention focused on the star of your video instead of shifting their focus from the video itself.
Your video production services pricing will include estimates for these types of supplemental visuals, including:
Still images
Stock photos (royalty free)
Licensed photos
Custom photography
Video
Stock video (royalty free)
Licensed video
Custom video
Illustrations/3D Elements
Stock illustrations
Custom illustrations
Purchase 3D models
Stock photos, illustrations and video clips are available to all to use at no cost. Great for bloggers who want to share their posts instantly. The downside of stock images is that they are provided by a third party, and you don’t have exclusive rights over them, it means that other people can use them too! But if you’re not looking for anything very specific, a stock photo or illustration can work well.
Typical cost: 700 AED/ 15 seconds
Also Check Our Featured Article:
What to Expect When Working with a Video Production Company
5. Cost to add special effects to videos
Brand video production budgets can get pretty large. That’s why it’s important to look at your total budget and allocate it accordingly. If you’re creating brand videos from scratch, special effects that are used in one video may not be necessary for another. For example, if a brand video is being used to promote a product, then some type of call to action graphic might look good in that spot. However, if the goal of the video is to build awareness around a new product launch or event, then using graphics that are meant to promote your business could be counterproductive. Special effects are used in order to increase the visual appeal of a video and also to help sell a product or service, promote a product or service, or build a pipeline of leads.
Typical cost: 3,500 – 5,000 AED/ 30 seconds
6. Location costs associated with video production
You will want to shoot your commercial or corporate video in a specific location. Right? If that’s the case, you’ll need to know where you’re shooting. Are you shooting indoors or outdoors? Do you need a sound stage or do you have space at home? Is it suitable for filming without a green screen? Do you want to travel between locations? This includes:
Studio rental
Fees and permits
Local or travel
Building rental
Typical cost: 2,000/ day
7. Music licensing fees
Adding sound effects to your video will allow you to accentuate and create a more engaging experience for your viewers. Technically, when you add sound effects to your video, you’re making use of tracks under copyright. In other words, these aren’t always royalty free (meaning they may require payment upon download). But adding custom score can be one of the best ways to enhance your videos without dipping into your budget. When it comes to adding music to your videos, you have three options:
Stock music (royalty free)
Licensed music
Custom score
Typical cost: it depends on the music you are using or making it can range between Custom music: 1 minute can cost up to 10,000 – 15,000 AED
Digital music: 1 minute can cost 380 AED
8. Video production crew cost
When you are creating a video, there are different factors that determine how much it will cost. This depends heavily on the size of the project, how many people you’re hiring for production and the complexity of the video. Hiring a Camera crew can be a complicated process. There are many factors involved in choosing the right crew for your project, including the length of time you need the service. The main crew are:
Director
Director of photography (DP)
Camera operator
Lighting
Sound
Grip
Makeup/hair
Editor
Motion graphics artist/animator
Typical cost: 15,000 AED/ day
9. Video rendering and compression time
Video rendering and compression involve transferring footage into an editing system, post-edit rendering it into a presentable format (for web or broadcast), and uploading it to wherever it will be hosted (Vimeo, YouTube, or some other channel). This all takes time on the computer. Some people may think that it is all possible in a few simple steps on their home computer. However, this is not the case at all. The idea behind video rendering and compression is to create a cost effective product that looks professional and can be hosted anywhere.
Typical cost: 2,000/ day
10. Overhead costs of video production
Equipment (cameras, lights, sound, studio, computers, software)
Insurance (liability and workers compensation)
Typical cost: it can range between 15,000 – 30,000 AED depending on the project size.
How Much Does It Cost to Make a Video?
Knowing how much your creative team can charge is a crucial part of making good marketing decisions. Video production price depends on what you’re shooting, and depending on your industry this price can range from 10,000 AED to 30,000 AED. If you are looking to produce a 2- to 3-minute corporate video, this is the average cost according to most production companies.
If you’re working with a production company on your project, be wary of one that doesn’t clearly break down how much everything costs before beginning the project. The more transparent you can be with what you want and how it will be delivered, the better off both parties are going to be in the end.
When you’re working with a video production company, be upfront about what your budget is. This way, the production company can prepare well and have accurate expectations of what will go into the final product.
