This article describes brand photography and why it is significant for businesses to promote their products and increase brand awareness.
Imagine you stumble on a social media page/site with fuzzy or non-uniform clicks, which leaves a big question mark on the reliability of that business!
Would you buy from them or hastily leave their website? Most people might prefer not interacting with that business anymore.
Here is where the concept of brand photography enters. What is it, and why is it important for brands? This blog will cover it all!
What is Brand Photography?
Let’s understand it by cutting it into two parts — Brand and Photography. According to Wikipedia, a brand is a name, term, design, symbol, or any other feature that distinguishes one seller’s good or service from those of other sellers.
And branding is the promotion of a product or organization through unique design and advertising. Then branding photographs would be images captured exclusively to create a powerful brand identity that goes with your values.
Businesses use shades, tones, emblems, props, and fonts in branding. However, a group of professional pictures geared toward promotion is arguably the most impactful element in branding.
They act as a visual representation of your brand. For example, Apple company’s “bitten apple” is its brand identity. Whenever you see it, Apple company’s name flickers in your mind instantly.
You need such strong branding which can be best achieved through photographs. Branding photoshoots may include pictures of you, your employees, products, the work process, the office, and other aspects that make your company stand out from the rest.
Where Can You Utilize Brand Photography?
You probably want to ask where you can leverage the images you invest money in. Some uses are mentioned below:
- Social media display pictures
- Instagram stories and images
- About us page
- Articles
- Paid ads
- Showing your process
- At the end of the email newsletter, adjacent to your initials
- Your business card
- Your site’s team members section
- In a webinar, as your introduction
- Within a PDF opt-in
- Client thank you note
- Your email signature
- Podcast artwork
- Online training material
- Within Media/Press/PR package
Why Is Brand Photography Important?
1- Shows Your Human Side
Why do 82% of buyers trust a business more and 77% more inclined to purchase from a brand? Because the founder/CEO is on social media.
When people can connect with the faces behind a business, they see its human side and it transforms into a brand. The pictures of your team working tirelessly at testing a product (for example) has a profound impact on viewers.
2- Amplifies Engagement
Consistent photographs on all platforms — your social media accounts, website, and marketing materials reinforce a recognizable brand identity in your audience’s minds.
You interact with your customers by telling them how your business cares about them and that your products/services can make their lives better.
And nothing beats professional photographs in doing that! Pictures weave a story of your business by displaying your products in use or what happens behind the scenes at your office or factory.
3- Establishes First Impression
As Will Rogers rightfully said, “You never get a second chance to make a first impression.” And this saying by Jeff Bezos sums it up beautifully “Your brand is what other people say about you when you are not in the room.”
So, what do you want your audience to say about your business in your absence? Don’t tell us, but your branding images should reflect that all.
Sounds difficult? Branding photographers can make it a piece of cake for you. Professionals can take pictures that become a consistent hallmark of your organization.
4- Boosts Brand Consistency
Nowadays, every other person has a DSLR camera, and your team members can capture various photos on different occasions.
But will those images talk the same language? Will they showcase your brand in the same light you want it to do? You get it right — you need brand-consistent images and not just branding pictures.
A professional brand and Food photography services provider first creates visual guidelines that decide the design, tone, and material of the photographs.
Then, they shoot pictures that align with those guidelines and your business’ overall identity.
In addition, top-notch brand imagery communicates your firm’s values and mission statement to your target customers. It helps reinforce a consolidated and symmetrical message across all advertising platforms.
Bottom Line
We live in the age of the internet where people are continually bombarded with promotional material. It is becoming increasingly important for brands to grab attention quickly while keeping their identity intact.
This is what you do with professional images focused on creating a unified visual identity of your business that brands you as you want. Premium quality brand photography may ask for investment, but it will nurture brand recognition, boost engagement and increase sales.
