With the advent of technology, business tools have rapidly evolved, making them more efficient than before. Corporate video production is one such tool
that is extensively used by companies in today’s world for enhancing brand recognition, communicating their message, and most importantly, reaching and persuading their target audience. Corporate video production perks its head in the form of promotional videos, training videos, corporate documentaries, and event coverage among others. In this regard, the discussion will begin with the relevance of video production, the kinds of video content that are developed, and how any business can use such content to further its aims.
The Relevance of Corporate Video Production
Encouragement of Brand Awareness: Global competitive markets call for companies to communicate their missions, their products, and the services they offer to potential customers. Corporate videos serve this purpose in a very good way as they simply provide the necessary information allowing the audience to list the key USP’s.
Enhancing Engagement:
It is evident that video content reaches an audience more efficiently as compared to the use of text or images. In particular, through engaging video posts, businesses can increase the level of shares and likes hence reaching a larger audience base as a result of the growing social media platforms.
Encouraging Communication:
Corporate videos can present difficult information in a way that is easy for a viewer to comprehend. Barriers to understanding can be videos such as instructional videos on the orientation of new employees to the specific roles or even the explanations given concerning a complex product.
Enhancing SEO and Online Visibility:
A company’s online visibility and ranking on search engines can be enhanced by the use of videos. Since search engines give priority to video content, adding videos to websites increases the chances of their appearing in search results and hence the site attracts more visitors.
Building Trust and Credibility:
Customers can use an effectively made corporate video to instill trust in them. Videos about testimonials, case studies, and even the making of videos offer some level of credibility that potential clients will appreciate as it shows the people behind the business.
Promotional Video Why Do Businesses Create Them?
Promotional Videos: These are intended to market products, services & brand campaigns for wider appeal. Their purpose is to encourage the audience to take actions like purchasing a particular product or getting registered for a particular service.
Corporate Training Videos:
This is for domestic use and encompasses “how to” videos for employees, which cover everything from compliance and safety to customer service and product detail videos.
Company Overview Videos:
These videos cover a company’s mission, vision & values in a broader view. They help with websites or at the start of presentations in order to give prospective clients or partners a feel of who the company is.
Coverage of Events:
Documenting major events such as conferences, product launches, or team-building outings has become a norm for the majority of companies. The recordings can either be utilized for marketing purposes or to give a sense of direction to the rest of the employees and other stakeholders.
Testimonial Videos:
Satisfied consumers or clients of a particular service or product often talk about it, in these videos which enhances the trust in the brand.
Stages of corporate video making
Pre-Production:
The first step of the whole process is the detailing of the video content i.e. writing a script, constructing storyboards, and deciding upon the time for shoots. It is also useful to identify who the audience is, and the video’s purpose at this stage.
Production:
This phase involves capturing videos, which have been planned. This does not only entail having a competent crew, and the right resources but also being particular about lighting, sound, and even the angle of the shot.
Post-Production:
After the entire process of capturing the anticipated clips, there comes the need to edit the clips into fully composed work. One may insert graphics, sounds, and a fabulous display of the clips to achieve the desired outcome of the video at this stage.
Distribution:
After the video is finished, it has to be distributed well. This might involve putting it on the organization’s website, social media accounts, or email marketing campaigns with the correct audience in mind.
How to Choose the Best Corporate Video Production Company?
Corporate video production companies should be chosen carefully keeping in mind:
Portfolio:
Check the company’s past works to assess their aesthetic approach and effectiveness. Do not hesitate to request samples that cut across the company’s principles.
Experience:
Opt for a company that has worked in a similar segment in the past. They will be able to comprehend the requirements as well as the intended recipient.
Budget:
State your budget expectations in the beginning itself. Ascertain that the company will incorporate your budget without experiencing a dip in the quality of the content.
Communication:
All successful partnerships are built on good communication. Ask how easy or difficult it is to work with the production company.
Conclusion
Corporate video production is an integral part of any corporate strategy. Companies can utilize such high-production video content for better brand promotion opportunities, improving interaction with the audience, and building trust. You can effectively use a corporate video production company’s services to promote your products and services when making advertising videos, training videos, or even corporate videos.
FAQs
How long will it take to make a corporate video?
Time frames rely on the complexity of the undertaken task. In terms of timelines, it continues from weeks and most likely can range out to many months depending on the pre-filming planning as well as the editing required.
Can corporate videos move the needle on employee engagement?
If companies employ corporate movies for training and internal communication purposes, employees will improve their understanding and incorporation levels significantly.
Do I need a script for my corporate video?
It is advisable to have a script since it brings order to the content of the video and focuses on its main points. It also makes the production procedure easier.
What are the best ways to distribute corporate videos?
Website, YouTube, LinkedIn, other social media, and any appropriate company page. Of course, the most appropriate platform is determined by the audience and the purpose.
