It’s possible to boost conversions by 80% by just including an animated product video on your landing page. When learning about new goods and services
people adore watching videos. For this reason, one of the most popular types of internet traffic that is now consumed is video. Your marketing plan can benefit from animated videos, which also increase the impact of your messaging. Customers may also associate your brand, merchandise, or services favorably as a result of them. Let’s examine how animated videos might help you grow your brand.
Enhance Your Marketing by Animated Video
Developing a Friendly Relationship with Google
As any savvy marketer knows, you need to take care of your Google relationship. Your website will receive more visitors, rank higher in search results, and gain a much stronger online reputation if this formidable search engine finds value in the information you’re creating.
How come? Because people enjoy watching videos, and Google strives to give them more of what they enjoy. It is that easy. Posts on blogs that include videos of any kind have a three times higher chance of receiving inbound links from Google. It’s also good news for those who wish to be in the top Google results: websites with videos have a 53% higher chance of appearing on page 1 of search results.
Creating or Releasing Products
Animated video content may be a powerful tool for enhancing your content marketing strategy and creating a strong impression whether launching a new brand or rebranding an existing product line. Animated videos draw in viewers and are simple to post on social media, which promotes the online spread of your business. More brand recognition and client loyalty result from this.
In the eyes of skeptic audiences, animated videos are excellent at fostering trust, and a positive reputation is mostly dependent on trust. Animations are viewed as imaginative, lively, and entertaining. They even bring back nostalgic recollections of watching cartoons as a kid. When you relaunch your product, try using an animated video and see the impact this tiny adjustment may have.
Developing Client Loyalty to Animated Videos
Animated videos can be very beneficial if one of your marketing objectives is to increase customer loyalty. When someone watches an animation, they are more likely to comprehend what you are giving and make a second buy. One way to educate new customers is by sending them a brief animated movie with usage tips and techniques for your product via email. By doing this, you assist new customers and encourage them to engage with your product more.
Compared to text and static images, animations have been found to help people recall information—even complex ideas—for far longer. Video advertisements are more likely to be remembered than other forms of advertising since case studies have demonstrated that consumers have short attention spans. Customers will likely recall the information from your animated movie when they are considering whether or not to make another purchase from you.
Increasing a Dull Brand
Are you sick of the same old sales pitches? Your clients are as well. When a message is going to be the same old same old, people can tell and they choose to ignore it. One of the top 8 strategies to liven up a dull brand is to use creative videos, according to SCORE, a charity that assists small businesses. Animated videos infuse new life into industries that don’t traditionally focus on entertainment, such as industrial manufacturing or goods transportation, keeping viewers engaged. In short, video functions.
With the immense creative freedom that animations afford, you can make videos that reflect your brand voice, whatever it may be. Give a funny tour, explain how something works, or present a different viewpoint that is very different from what we typically see. Don’t be afraid to make jokes. Humorous marketing messages have a far higher chance of being liked and shared on social media by your target group. An animated video is an ideal choice if you want to add some humor to your messaging.
Enhancing Additional Content
When added at a lower cost to a larger marketing effort, videos nevertheless yield a very high return on investment. Take a look at Dollar Shave Club, for instance. Almost a month after its initial $4,500 video production, the then-virtually unknown company received 12,000 orders in 48 hours. All of their promotional videos are posted on YouTube, where over a few months, each one typically receives around 2 million views.
In a congested market, videos make your calls to action and marketing stand out. Animated videos demonstrate to prospective clients that your business is unique and inventive.
Conclusion
Videos, according to 90% of internet users, are helpful when making purchasing decisions.
80% of internet users had viewed a video in the previous month, and 46% of those viewers followed up to obtain additional information. A 2,000-word blog post lacks the impact of just one animated video. Moreover, it takes a lot less time.
Small and local businesses have used 71% more video in their advertising this year than they did the year before, and 131% more of the larger enterprises with marketing budgets above $10,000 have done the same. A social media promotion that includes a video or animated videos has a 1200% higher chance of getting shared.
FAQs
1. How can Animated Videos Capture my Audience’s Attention?
Animated videos are visually engaging and can present information in a dynamic, eye-catching way. Their use of colorful graphics, unique characters, and creative storytelling can make your content stand out and keep viewers interested longer than static images or text alone.
2. What Makes Animated Videos Effective for Explaining Complex Concepts?
Animated videos can simplify complex ideas by breaking them down into visual elements. With animation, you can use metaphors, diagrams, and illustrative examples that make intricate subjects easier to understand and more memorable for viewers.
3. Can animated videos improve brand recognition?
Yes, animated videos can enhance brand recognition by consistently incorporating your brand’s colors, logo, and style into the animation. This visual consistency helps build a strong, recognizable brand identity and reinforces your message each time viewers see your content.
4. How do Animated Videos Compare to Live-action Videos in Terms of Cost?
Animated videos often have a lower production cost compared to live-action videos because they don’t require actors, locations, or expensive equipment. Additionally, animations can be easily updated or repurposed without significant additional costs, offering better long-term value.
5. What are Some Ways to Integrate Animated Videos into my Marketing Strategy?
You can use animated videos in various marketing strategies, such as explainer videos for your website, social media promotions, email marketing campaigns, or as part of your content marketing strategy. They can also be effective in training materials or customer support content to enhance engagement and clarity.
