The use of motion graphics in digital content development has become essential. Motion graphics are incredibly versatile and innovative, ranging from tiny
site animations to fully-realized commercial videos. With a steady flow of new methods, fashions, and technological advancements, motion design is a quickly developing discipline. And as 2024 draws near, a new wave of fascinating advancements looks set to completely change the motion graphics industry and how we approach it.
To help you remain ahead of the curve, we’ve put up a list of the top motion design trends for the upcoming year, regardless of your experience level with motion graphics. This is the motion graphic trend for 2024, ranging from experimental minimalism to disruptive vintage. You should know about motion graphics in Dubai.
Super-Realism and Three-D
Animators and motion designers can now produce incredibly realistic scenes that will make even the most seasoned photographers scratch their heads thanks to this fascinating trend. These capabilities have advanced because of the growing popularity of 3D programs like Blender and Unreal Engine 5, as well as a few newly announced features.
With the release of Illustrator’s new 3D capabilities, easily accessible Blender and Cinema 4D tutorials, and the new Unreal real-time rendering engine, 3D has seen a tremendous surge in popularity in recent years, according to seasoned motion designer Julia Chetwood.
Unsettling Back in Time
Even though today’s video producers have access to state-of-the-art equipment, they continue to draw inspiration from retro design aesthetics. The past five years have seen a huge surge in the retro aesthetic, and the motion graphics industry is starting to notice.
“We’ve noticed that more and more projects have chosen to follow a more disruptive retro style over the last couple of years,” says Farid Montaño Garduño, video editor at Envato. “CRT scanlines, neon lights, chromatic aberrations, and glitches have all increased significantly in motion graphics.”
Extending Mixed-Media Boundaries
Thanks to tools that make it simpler than ever to merge 2D and 3D, the motion graphics movement is all about experimenting with new media combinations. The Feelings, a lovely video project, takes advantage of the trend to examine abstract ideas like emotions in an approachable and visually appealing way.
“To create a mixed media look that beautifully blurs the lines between real life and fantasy worlds, we’ll see more 3D animation paired with other techniques and styles,” predicts Julia. “The fusion of two unique worlds creates something incredibly engaging and enjoyable. A refined 3D style and a handcrafted, occasionally shaky 2D aesthetic are combined.”
Handmade Animation & Conventional Techniques Animation
It has always been a popular combination. Furthermore, a variety of software programs are now making this antiquated method even more approachable for both seasoned and inexperienced animators and illustrators.
Since the early days of expert animators employing conventional frame-by-frame methods to produce films for Disney, “animation and illustration have always gone hand in hand,” claims Julia. “Character development and story structure are common in illustrative animation, which lets personalities shine via captivating sequences and is just entertaining to watch. Once more, you find yourself viewing cartoons as a child, but with the ability to address more mature themes and portray them in a chic and sophisticated way. Traditional animation techniques will become even more accessible with the November 2023 introduction of Procreate Dreams, and this trend is expected to continue.
Soft and Pliable Items
Greetings from the social media world! This is a wonderfully tactile trend. To make objects appear to be being squeezed, crushed, and inflated—moving in unexpected ways—3D rendering is used. This example from Timea Balo shows how common objects can be altered in fascinating ways, how abstract shapes may be covered in materials and textures that look realistic, and how words and letters can take on unique lives.
“3D rendering and textures emulating inflatable objects – like balloons or clothes – while forming shapes from abstract figures to letters and everyday objects is one of the most notable trends I’ve seen,” says Gibran Gomez, video editor at Envato. The feeling this design generates is sometimes described as “oddly satisfying,” which is why it has grown quite popular (even employed by well-known corporations in their advertising). It is difficult to ignore no matter what format it is presented in since it frequently uses eye-catching colors including bright pastels, “Barbie pink,” and Rosa Mexicano.
This more subdued take on the same idea by Liam Henderson makes it difficult to ignore the vibrant hues. A chair and table appear to melt from solid to liquid in a matter of seconds when placed against his expansive settings. In a different film, a massive robotic arm shoots a bunch of energetic blue balls. His motion graphics demonstrate what may be achieved with the “reach-out-and-touch-it” movement, from fractured surfaces to sunken eyewear.
The cover for the Squishy Balls pack includes an abstract multicolored ball design.
Pack Cover for 3D Squishy Balls Background 3D Purple Candy Abstract Yellow Liquid Form with a Purple Candy Background Cover
Modest Minimalism
Despite having access to an incredible array of tools and software, many motion graphic designers today are, ironically, employing them to produce less work. This refers to their use of a less-is-more aesthetic to boost contrast and allow the audience to concentrate on the action. Distractions should be avoided, but other inspirations such as the squishy and textured items we see here creeping and combining, can still be incorporated into this style.
Ben comments, “I hope to see more minimalist motion design experiments.” The trend has been to put as much animation as possible on screen for a very long time. And it makes sense—you need to stand out in a crowded creative feed. However, I believe that everything will eventually become too maximalist. More room for breathing in motion designs to boost contrast excites me. I hope it results in some intriguing creations that aren’t just more, more, more, more because I believe it will be the way to stand out in the future.
Due to its attention to detail, experimental minimalism has a wide range of applications. Consider this piece of work by the Madrid-based design company Kutuko, which conveys the qualities of a new sportswear brand with a muted color scheme and straightforward forms. The calming, leisurely-paced animations are interspersed with captivating transitions rather than hundreds of components vying for our attention.
Complete Immersions
Asia Culture Center in South Korea’s artistic immersion installation
The desire to immerse oneself in breathtaking settings is being furthered by this trend. Immersion-based activities are growing in popularity as a kind of entertainment, marketing strategy, and art appreciation. In this installation at the Asia Culture Center in South Korea, for instance, guests wandered around video showrooms where they were surrounded by paintings that moved, dynamic landscapes, and swirling brushstrokes.
The objective is to envelop individuals in sensory experiences that appeal to all of their senses; the Place des Arts in Montreal is a prime example of this approach. Inside a life-size laboratory, guests can explore a dazzling and dynamic installation that explores the concept of gravity.
Place des Arts, Montreal
“It has been impossible to ignore the rapid rise of immersive video installations,” says Eduardo Flores, senior video producer at Envato. These kinds of shows, where motion artists and designers rethink audience interaction with digital artworks through the use of new technology, are starting to appear all over the world.
“Currently, immersive installations of this kind are mostly led by the arts, but I see brands stepping up and coming up with new ways to involve the audience and enhance the overall experience.”
Embracing AI
These days, generative AI in particular—which can produce graphics and movies in a matter of seconds—is the talk of the town. Furthermore, even if motion artists and video editors have various views on how to employ AI-powered tools in their work, it’s always exciting to see what may be achieved.
Ben observes, “With the rise of generative AI, we are seeing projects that look AI-made.” The most intriguing strategy can be achieved by leaning into the “AI look” if those tools are used. Nobody will currently purchase an AI-generated video that is presented as genuine, authentic, and natural. It is undeniable, though, that you can utilize it to make some really strange things. The finest use of AI, in my opinion, is to use it to further enhance the bizarre works that many animators—especially 3D motion designers—already do.
Conclusion
In keeping with the current trend of “motion graphics in Dubai,” New York animator Katie Torn shared this movie on Instagram wherein she plays around with rendering image sequences and camera motions. As a result, an animated jumble of kid-friendly toys appears on the screen, changing and rearranging itself. It’s strange, amazing, and a great illustration of how AI may be utilized for research and exploration. The field of motion design keeps pushing the envelope of technological advancement as we move through 2024. This dynamic profession is a hive of invention, presenting a multitude of novel developments that have a profound impact on the industry. This well-picked selection of the newest motion design trends should inspire your creativity. Everybody adds their special touch, making your ideas stand out with a contemporary edge.
FAQs
What are the top motion graphics trends for 2024?
Expect bold typography, immersive 3D elements, and real-time data visualization.
How is AI influencing motion graphics in 2024?
AI is enhancing animation efficiency, enabling more dynamic and personalized visuals.
What role does interactivity play in 2024 motion graphics?
Interactivity is key, allowing users to engage with graphics in real time for a more immersive experience.
Are there any new color trends in motion graphics for 2024?
Vibrant gradients and neon colors are popular, adding depth and energy to visuals.
How is sustainability affecting motion graphics design this year?
Designers are focusing on eco-friendly practices, using digital tools to reduce waste and carbon footprint.
