Expert marketers are essential for event planners, in addition to managing design concepts, client demands, and venue research. As of right now, that
entails understanding how to increase interest in event planning videos. Video advertising has great power. A recent Wyzowl poll on video marketing found that 85% of companies employed event video coverage as a marketing technique in 2019 and 88% of them said it produced a profit.
Continue reading to find out how to use video to create awareness for your event design company and the events you plan.
Tips for Making Marketing Films for Event Planning
Clearly State Each Video’s Objective
Naturally, this will change based on whether you are making the video for your own business or a planned event. Additionally, your goals will vary throughout each sector as well. Here are a few potential video objectives:
Obtain twice as many followers on social media.
Encourage the promotion of early-bird event registration
Reach a predetermined amount of views
Show that you are knowledgeable about a specific event’s specialty.
Increase recognition of your brand
Brief Content
Vidyard claims that shorter marketing films have a greater retention rate. Ten percent of viewers will stick with a video for longer than thirty minutes, and eleven percent will do so for shorter than ninety seconds. Vidyard suggests that you keep your videos between 30 and 60 seconds if you’re creating them for your website’s homepage or an event landing page.
That said, you can lengthen your explanation and how-to videos as you get more people who appreciate your knowledge of events. Five to ten minutes may pass during a demonstration of how to arrange flowers or an inside look at your newly designed workspace.
Ensure the Availability of your Videos
To ensure that people see your video when they search for your event or the topic of event planning, you must employ SEO (search eoptimizationsation) strategies. These are some vital tactics to employ:
Make use of the appropriate keywords. For use in your video titles, tags, and URLs, look for keywords associated with the topic of the video (such as “business conference” or “event planning tips”). Use digital marketing tools, some of which give a limited number of free searches, including Semrush, Moz Keyword Explorer, or Keywordtool.io. If at all possible, choose longtail keywords. People may search for lengthy stretches of words and phrases known as longtail keywords. Consider “easy event layout hacks” or “small business conferences in the northeast.”
Make Your Videos Available
Access to your content should be unrestricted for disabled followers or event participants. A few key components of videos that are accessible include:
Additions
The audio is written out on the screen with captions. There are two types of captions: closed, which the user turns on or off, and open, which is integrated into the video.
Descriptions in Audio
These explain a video’s visual components. Word sounds sounds are both clear. Anyone speaking should be audible, and the sound quality should be flawless. Some of the voices that can make audio difficult to follow can be reduced with the use of scripts.
Transcripts
This makes it possible for users to obtain the data without watching or hearing the video.
Learn about the platforms, technologies, and tools for video.
Right now, one of the most crucial tools is probably in your hand, back pocket, or purse. These days, cell phone cameras are more advanced than ever, capturing high-quality movies for produced films as well as for quick or live social media sharing. But your telephones are not the only necessary tool. Let’s investigate more closely:
Equipment for marketing video production
Superior digital video camera
lenses to switch between zoom and wide-angle photos.
Tripod Lights for Cameras
Reflectors of light
Electronic data storage
Stabilizes photos taken without a tripod with a gimbal
For Advertisement
Creating awareness to increase excitement and attendance is one of your main responsibilities as an event designer, whether you work for a company or on your own. To reach as large an audience as possible, video is a crucial tool that works across platforms. From the lead-up to the event, consider the following videos to increase engagement:
Trailer for the Event
News regarding specific speakers, workshops, and seminars should be shared. The objective is to increase registrations from those who are unclear about the benefits of the event, so keep it brief and concentrate on what registrants will get.
Present the Keynote Speaker
Ask them to provide a little introduction of themselves and post the video on the Facebook page, event website, and other social media sites.
Walking Tours of Event Spaces
This movie needs to jump very quickly and change between several spaces. To illustrate what will be happening in each room and auditorium during the conference, use on-screen text.
Introductions to the Event Location
This is effective if there are great eateries or tourist attractions close to your meeting. Give viewers a video tour of some of the best places to see in the area for dining and shopping.
Conclusion
These pointers will ensure that your event video coverage creates a good impression and attracts attention to your conferences and business. Are you prepared for some more inspiration for videos? View our best videos for event planning. You can also find out how to work with an event videographer who consistently gets the great footage you require. Event video services are very helpful in creating your business at new heights. It will help you to french your audience so that your audience can reach you easily.
Videos, when going viral, will reach the most people, if 30% of people will reach you through the viral videos. It will expand your reach. If you are trying to get attention, you can cover your conferences and business meetings. It will leave a good impression on the people. If you want to gain the help of commercial video services, then it will be the best option for you.
FAQs
Q1: What is the key to capturing engaging event video coverage?
A: Focus on storytelling by highlighting key moments and emotions. Use a mix of wide shots and close-ups to create a dynamic and immersive experience.
Q2: How can I ensure good audio quality in my event videos?
A: Use high-quality microphones and monitor audio levels during recording. Consider placing lapel mics on speakers or using shotgun mics for better sound clarity.
Q3: What are some essential shots to include in event video coverage?
A: Capture establishing shots, audience reactions, key speakers, and any significant activities or performances. Include candid moments and interactions to add depth.
Q4: How can I make my event videos visually appealing?
A: Use proper lighting and a variety of camera angles to enhance visual interest. Incorporate smooth transitions and high-quality graphics for a polished look.
Q5: How important is editing in creating engaging event videos?
A: Editing is crucial for refining your footage and creating a coherent narrative. Trim unnecessary content, add background music, and include text overlays to enhance the final product.