Television Commercial advertising (TV Commercial Ads) has long been a popular form of advertising for businesses of all sizes, and the United Arab Emirates (UAE) is no exception. Dubai, in particular, has become a hub for businesses looking to advertise on television, thanks to its thriving economy and diverse population. However, before jumping into a TV advertising campaign, it is important for businesses to understand the costs associated with producing and airing a commercial ad. In this blog, we will explore the cost of TV commercial ad in Dubai and the factors that affect their pricing.
Firstly, it is essential to understand that there are two main costs associated with TV advertising: the cost of producing the commercial and the cost of airing it. Production costs can vary greatly depending on the complexity of the commercial and the resources required. These costs can include hiring a commercial ad production company, scriptwriting, casting actors, location scouting, and post-production editing. On the other hand, the cost of airing a commercial depends on the time of day and the channel it will be aired on.
Commercial Ad Production Cost Idea
To get a better idea of the cost of producing a commercial ad in Dubai, let’s take a look at some of the factors that can impact its pricing. The first and most obvious factor is the length of the commercial. A 30-second commercial is the industry standard, but some businesses may opt for longer or shorter ads depending on their budget and advertising goals. Longer commercials require more resources and time to produce, which can result in higher production costs.
Another factor that can affect the cost of tv advertising is the quality of the production. A high- quality commercial with advanced special effects, professional actors, and a complex storyline will likely cost more to produce than a simple commercial with one or two actors and a basic script. This is where hiring a commercial ad production company can be beneficial as they have the experience and expertise to create high-quality commercials that are tailored to a business’s advertising goals and budget.
Location scouting can also impact the cost of a commercial ad. Some businesses may choose to film on location, while others may prefer a studio setting. Filming on location can be more expensive as it requires permits, transportation, and other logistical expenses. Studio settings, on the other hand, offer more control over the environment and can be more cost-effective.
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Post-production editing is another cost to consider when producing a commercial ad. This includes adding special effects, editing the footage, and adding sound effects and music. The complexity of the post-production process can vary depending on the commercial’s storyline and goals. More complex post-production can result in higher costs.
Once the commercial has been produced, the next cost to consider is the cost of airing it. The cost of airing a commercial ad in Dubai varies depending on the time of day and the channel it will be aired on. Primetime slots during popular shows will likely cost more than daytime slots on less popular channels. Local TV advertising costs also varies based on the region and city where the commercial will air. However, it is important to note that the cost of airing a commercial is not the only factor to consider. A business should also consider the channel’s reach and demographics to ensure their commercial is reaching their target audience.
Average TV Commercial Cost in Dubai
So, what is the average tv commercial cost in Dubai? Unfortunately, there is no set answer as the cost can vary greatly depending on the factors mentioned above. However, according to a report by Dubai Media City, the cost of a 30-second commercial ad during prime time on a popular channel can range from AED 30,000 to AED 80,000. Local channels may offer more affordable rates, with some charging as little as AED 1,000 per commercial. As for production costs, a basic 30-second commercial can cost around AED 10,000 to produce, while more complex production of tv advertisement costs upwards of AED 200,000.
It is important to note that these costs are just estimates and can vary depending on the production company, the quality of the commercial, and the time slot and channel chosen for airing. Therefore, businesses should carefully consider their budget and advertising goals before embarking on a TV advertising campaign.
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Conclusion
In conclusion, TV advertising can be a powerful tool for businesses looking to reach a large and diverse audience in Dubai. However, it is important to understand the costs associated with producing and airing a commercial ad. Production costs can vary depending on the length of the commercial, the quality of the production, location scouting, and post-production editing. Meanwhile, the cost of tv adverts can vary depending on the time slot and channel chosen. Ultimately, the cost of TV ads in Dubai will depend on a variety of factors and should be carefully considered before beginning a TV advertising campaign. Working with a reputable commercial video production company can help businesses create high-quality commercials that are tailored to their advertising goals and budget.
