When you are trying to attract new customers or show loyalty from existing ones, your brand identity and visual identity have an enormous impact on how people think about your business. That is why it is so important for companies to create strong brands. Your logo and visual identity are two of the most important pieces of your brand. You want them to do more than just look good – you need them to be timeless and memorable.
A brand identity is how you are perceived by your target market and your competitors. It is the promise you make to the customer, and it is shaped in all aspects of your business, from marketing materials to social media posts. Your brand identity is your business’s personality, who you are and what you represent. It is crucial that your brand identity is a reflection of who you are and what your business can bring to the table.
The power of having a visual brand identity is that people associate with you and your company before they even talk to you. People basically make an assessment based on your logo or image. They cannot stop thinking about it, so when they hear your name, or meet someone from your company, it is already there in their head, so they know exactly what type of person/company you are!
Importance Of Photography and Video in Brand Identity
The future is video and photography. With video, you will capture your audience and make that connection in a much deeper way than ever before possible. Add high quality photography and vibrant imagery to further enhance the benefits of your message.
Video will set your brand identity far above the rest. When you have established your visual brand identity, video and photography should be your next step.
Check Featured article:
The Impact of Video Content in B2B Marketing
Video and photography open up a whole new world of opportunity that empowers your brand and allows you to communicate with your audience in a way that, not only resonates with them, but also leaves them wanting for more.
Video is the most powerful way to express emotions and connect with people. It can be used in a variety of ways including building trust, creating awareness, educating your audience and more. Social media is one of the most effective ways to market your business. Personalized video & photography helps to strengthen your visual brand identity in a one-of-a-kind way that is authentic to your business. In this blog we will discuss six reasons why you should consider video and corporate photography in Dubai to build your brand identity as well as how to become one of the best photographers in Dubai:
It brings you closer to the audience
Video marketing can give your business a new voice. It is the age of smartphones and video chatting, and businesses are now able to use video to reach customers on a personal level like never before. Let your customers see you, talk to you and feel like they are right there with you. The age of digital marketing is here, and video allows you to use your words and your face to connect with your audience in a more personal — yet professional — way.
Buyer habits has evolved
Nothing is more powerful than a visual marketing tool. People are extremely visual, and they love to see how your product fits into their life, or life in general. If you can create a mental image for them, you are going to win the sale. Video is a powerful tool that can help you sell more. Sales are up to 200% more effective with video, according to HubSpot research! That is
huge! No matter your business, adding a little video can improve sales and customer experience as well as your brand image.
Legitimacy
You can get your message across with videos and images. High-quality content goes a long way towards establishing your brand’s legitimacy and presence–and can even help show people how to use your product. Once you have created a compelling visual brand identity, you can curate your videos and images to match your brand’s look and feel. This creates consistency across all channels.
You are the expert in your visual brand
When it comes to visual branding, images are king. You need to find ways to integrate yourself or your products into your videos and photos. Stock images and videos are great for framing the overall impression of your brand, but do not try to use them too much because they will not reflect who you are or what you are selling. While you may think that a store-bought photo is fine enough, it is not nearly as authentic as using yourself or your product in every image.
Transparency
People are watching more and more videos. Successful brands have found that the use of video helps them educate, inform, and engage with their customers. Video is not only a great tool to increase sales, but also a more transparent way to connect with customers and demonstrate your brand’s expertise by using real people and products as examples in your videos.
Also Check: 6 Ways to Use Video Marketing to Strengthen Your Brand
SEO
YouTube is a great platform to share your video content with the world since it’s owned by Google. The more views you get, the more people will be able to see your brand’s message, increasing your search engine rankings. Plus, if you create a YouTube channel for your brand and invite readers to subscribe, every new video you post will show up in their feeds. This keeps your visual brand in front of them at all times, making it highly likely that they will always come back for more!
